BMW’s Performance for 2007
It has been an impressive 2007 for the BMW group, which also includes the Mini brand. And why not, for after its effective technological advancements like the auto start-stop technology, brake energy regeneration, and their optimum gear shift indicator, which were all geared toward the reduction of carbon emissions. 94 percent of the BMW cars sold in the UK was equipped with the said technology, so it really helped them have a good 2007, and look forward to a better 2008.
In totality, they have reportedly sold 169,263 vehicles, which translate a 10 percent increase compared to their performance in 2006. It was Mini who is responsible for 25 percent of the sales, making 2007 the best year since its re-launch back in 2001. Mini even holds two percent of the BMW group performance in the UK market.
“2007 proved to be another extremely successful year for BMW Group in the UK,” Jim O’Donnell, managing director of BMW UK said in an interview. “Although it has been a competitive year, BMW and Mini have yet again achieved record sales. The introduction of a range of cars equipped with ‘Efficient Dynamics’ features helped us to consolidate our position as the leading manufacturer of premium vehicles.”
As mentioned earlier, the Efficient Dynamics features of BMW cars include breakthroughs in the car brakes, auto start-stop, and transmission for the reduction of carbon emissions.
“It is the perfect scenario for both private and corporate buyers: cleaner, greener, faster, more dynamic and less expensive to run,” Tim Abbott, sales director, BMW of UK said in an interview. “In my view no other car company has done more than BMW Group in 2007 to address both environmental issues and consumers’ desire for enjoyable driving. And that progress has been reflected in our record UK sales.”
Source: totallymotor.com