One of the leading companies in the automotive parts industry, EBC Brakes, participated at this year’s Brityrex to showcase their products.

According to James Hallett, EBC Brakes’ ICT and marketing manager, the show would provide an opportunity to build the company’s awareness and presence in the tyre, automotive and CV aftermarket sectors. EBC was recently approved by Bridgestone as its recommended brake product supplier.

“The national roll-out program with First Stop is already underway, with many locations already enjoying the benefits of this new relationship,” explained James.

“We are convinced that the chance of enhancing profits at a time when margins on tyres are being eroded will be attractive to professional fitting stations and we’ll be using Brityrex to get that message over loud and clear to the trade,” he added.

This entry was posted on Wednesday, February 28th, 2007 at 3:25 am and is filed under EBC News, EBC Brakes. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.